News and Hearsay — Bape

Justin A

The Crunchyroll x Boomslank shirt.. how it happened.

This would have to be one of the coolest things we've done. Collaborating with Crunchyroll was an idea inspired by my admiration of Street wear brands. To be honest, I don't buy from street wear brands. But I definitely admire how the culture is strongly interlocked with the brands that subscribe to it. Street wear is truly one of the most innovative subset of fashion when it comes to branding. A big thing in street wear culture is when two brands collaborate on a product. Something about that union always ends up making both brands more appealing. When brands like Bape...

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