We got a new look.
We got a new look and we couldn't be happier with it :) . I wish I had the foresight to save each web design iteration of Boomslank, just to kinda see how far we've come. It would be really cool just to get a sense of how the website has evolved to reflect our attention to detail and effort to brand ourselves better. Our new site does a very good job of that. In keeping with our somewhat minimalist approach to things, we've kept it mostly sparse with web elements sprinkled here and there. But the most important part of the new look, is that it truly utilizes 100% of the screen real estate. Most website normally just give you a narrow 960px width regardless of screen size. Ours on the other hand uses the full width of your screen. Our product images are larger, slider takes up the whole screen for a glorious look and feel. And best of all, it dynamically adjusts depending on the size of your screen. Thank goodness for the ever evolving world of CSS.
Oh and by the way it looks great on mobile devices.