If there is one thing I know , is that reality can kill ambition. Or at the very least it can pose a potent threat to ambition.
Deciding to start this venture with my younger brother was something I thought I was aware of its challenges. Before taking action , all our plans sounded like a wonderful fantasy. Just rehearsing these plans was exciting and reassuring .
Plans like silk printing the shirt, the e-commerce site and the availability of capital were all made with the assumption that life is very straight forward. Of course not to mention our plans showed how little we knew about the t-shirt industry.
Not until one gets started do they realize how challenging things can get. Right from the very start we ran into a bunch of problems.
1)We found out silk printing had some major color limitations. Before that we thought it was similar to printing from an inkjet printer. And where we live no one dared go over 4 colors. We spent months calling around till we found some guys in Ohio would could silk print our shirts for 11 colors. Mind you this wasn't close to the number of colors we ignorantly dreamed of displaying, but we realized that we had to make a compromise. Needless to say that was the first of many compromises.
2) Funds were realistically low. Being an entry-level software engineer and my brother a cashier at Walgreen, we were pretty strapped for capital. And buying my house to claim the $8,000 tax credit meant that I would be paying mortgage, which meant my capital reserves would be quite low.
3) Trademark, Working e-commerce site , logistics (effective shipping and handling) . These were all really annoying issues.
4) Finally time. Being a rather impulsive and impatient person , I tend to find myself getting a little annoyed if I start falling behind a self-imposed schedule.
Anyway , when it is all said and done , I would like to think these obstacles or realities are great. I believe they serve as a filter for people who want to get into the T-shirt line business. If these issues weren't there , the reward from this venture would be diluted. I will admit that the T-shirt space is already crowded as it is. However since we are targeting a rather specific niche, making our brand stand out becomes easier.