News and Hearsay — branding

Justin A

Branding. Is a big deal. (Oh btw, we got a new logo)

When someone mentions the word branding, what comes to mind? Be honest, a logo is what comes to mind right? Don't feel bad , that was me a couple years ago. But a logo barely describes the idea of a brand. When I think of a brand, I think of the feeling I associate with that company.

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